February 2011

Finally, a social media man with a plan

February 9, 2011

Olivier Blanchard has written the most useful post I have read anywhere on building a corporate social media program. For the past several years, self-proclaimed social media experts have been tossing buzzwords around and asserting how important it is for companies to “engage in the space” without really taking the time to explain what that [...]

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Kenneth Cole’s Cairo tweet: A story made for Storify

February 8, 2011

I’ve written before about Storify, but thought it was worth revisiting after last week’s Kenneth Cole Twitter debacle. My previous efforts at incorporating Storify into our coverage at The Province have focused on gathering reaction on social networks to news that happens in the real world. A recent example was the unveiling of Douglas Coupland’s [...]

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