“Because social is something you are, not something you do, most organizations cannot succeed in the social space by changing what they do and not who they are.” Olivier Blanchard speaks the truth in a great post titled “10 Truths about Social Media & Social Business you need to know,” over at The Brandbuilder Blog. Highly recommended.
Archive for the ‘Social media’ Category:
Student interview: Social media and the Vancouver Stanley Cup riot
Every once in a while I receive an interview request from a journalism student who wants my views on some aspect of digital journalism. Last week Adam Kveton of Carleton University was interested in how social media affected the Vancouver Stanley Cup riot and The Province‘s coverage of it. Here’s our e-mail interview: Did journalists
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Finally, a social media man with a plan
Olivier Blanchard has written the most useful post I have read anywhere on building a corporate social media program. For the past several years, self-proclaimed social media experts have been tossing buzzwords around and asserting how important it is for companies to “engage in the space” without really taking the time to explain what that
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Kenneth Cole’s Cairo tweet: A story made for Storify
I’ve written before about Storify, but thought it was worth revisiting after last week’s Kenneth Cole Twitter debacle. My previous efforts at incorporating Storify into our coverage at The Province have focused on gathering reaction on social networks to news that happens in the real world. A recent example was the unveiling of Douglas Coupland’s
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Resurrecting the blog
I’m back to blogging after a long hiatus. As close followers will know, I created The Storyteller in the winter of 2009 while campaigning for The Best Job In The World. It was my way of showing Tourism Queensland that I knew my way around blogs, social media and multimedia. Of course, a funny thing
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In 2007 I was the first journalist at the Vancouver Province to be assigned digital-only duties. I've been immersed in online news and social media ever since. If I'm not writing about storytelling, I'm just telling stories. Or writing about hockey.