“Because social is something you are, not something you do, most organizations cannot succeed in the social space by changing what they do and not who they are.” Olivier Blanchard speaks the truth in a great post titled “10 Truths about Social Media & Social Business you need to know,” over at The Brandbuilder Blog. Highly recommended.
Posts Tagged ‘Olivier Blanchard’:
Finally, a social media man with a plan
Olivier Blanchard has written the most useful post I have read anywhere on building a corporate social media program. For the past several years, self-proclaimed social media experts have been tossing buzzwords around and asserting how important it is for companies to “engage in the space” without really taking the time to explain what that
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In 2007 I was the first journalist at the Vancouver Province to be assigned digital-only duties. I've been immersed in online news and social media ever since. If I'm not writing about storytelling, I'm just telling stories. Or writing about hockey.